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Hot Take: You Don’t Need a Marketing Niche (Yep, We Said It)
The internet will tell you that you need a niche or risk being forgettable. But here’s the truth no one’s saying loud enough: You don’t need a niche to be memorable.You need something more powerful. And if “niching down” means turning down great clients just because they don’t fit neatly into a single industry box? Then no — you don’t