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Website as a Recruiting Tool: Why the Right People Choose You Before You Hire Them
Most business owners think about their website as a recruiting tool far later than they should. Initially, the focus is on sales (i.e. generating leads, explaining services, and building credibility with potential clients). While those functions matter, they only represent part of what your website is actually doing. The businesses that scale understand something deeper. Your website doesn’t just influence
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Website as a Recruiting Tool: Why the Right People Choose You Before You Hire Them
Most business owners think about their website as a recruiting tool far later than they should. Initially, the focus is
ROI of Branding: The Return You Can’t Measure (But Can’t Ignore)
By: Abigail Harrington, Operations & Project Manager at Stratifi Creative The ROI of branding is one of the most misunderstood
Your Brand Isn’t Broken. It’s Just Out of Sync.
(And No, It’s Not 3 Simple Steps to Fix It) You know what’s easy? Picking a bold color, refreshing your
Hot Take: You Don’t Need a Marketing Niche (Yep, We Said It)
The internet will tell you that you need a niche or risk being forgettable. But here’s the truth no one’s
Client-Focused Messaging: Your Customers Want the Recipe First
You know the drill. You Google a simple recipe, scroll for what feels like forever past a personal essay about
The Ultimate Business Branding Checklist: Essentials for Startups
You’ve got the idea, the passion, and maybe even the funding—but without a strong brand, your business is just another
Full Branding Strategy: Your Business Needs More Than a Logo
Introduction: When starting a business or refreshing your company’s image, it’s easy to focus solely on the logo. While a
An innovative & ingenious marketing campaign: the story of Smashd
In the ever-evolving landscape of marketing, creativity and innovation are paramount. Recently, I started following “Nicole the Intern”. Working for
Creative Design For Businesses: Empower Your Marketing & Stand Out
Design is a powerful tool that can help businesses create a lasting impact on their audience. In today’s highly competitive
The Secrets to Killer Restaurant Menu Design
When running a successful restaurant, the design of your menu is as fundamental as the quality of your food. A
AI Marketing: Creative Marketing Agencies Remain the Better Option
ChatGPT and AI tools are all over the news and probably your social feeds these days. The rise of artificial
Establishing a Unique Brand Voice to Stand Out
Branding is about creating a unique identity for your product, service, or organization. A key element of this identity is