August 1, 2022
Great design is crucially important for all businesses, entrepreneurs, and organizations. Have you ever wondered if upping your brand’s overall design could benefit your business?
You’re in luck—we’ve got the answers you need. Here are 4 reasons why you should invest in great design:
Make a Great First Impression with Quality Design
First impressions matter, and the design for your brand is the first impression most people have of your business. It makes an impact, and it’s hard to forget.
You may not realize it, but the way you present your brand to the world matters. It’s not just about what you say—it’s also about how you say it. And that means including exceptional design in every aspect of your marketing strategy!
As soon as your customers meet you, see your brand’s logo, or visit your website, they’re making a judgment about the quality of your business. According to Forbes, “Within the first seven seconds of meeting, people will have a solid impression of who you are…visitors may form an impression of your site in as little as 50 milliseconds.” And the more professional and polished your design is, the better that first impression is going to be.
Good Design Shows That You’re Quality Conscious
Quality graphic design helps potential customers see how great your products or services are before they even purchase anything from you. If a customer sees that your business has a professional website with high quality graphics, they will assume that everything else about your business must be equally high quality as well! This will encourage them to buy from you instead of going somewhere else with lower quality products or services at a cheaper price point.
A professional-looking website tells people that your company is run by professionals who know what they are doing. It shows potential customers that they can trust you with their money because you take pride in what you do and you are an expert in your industry.
Good Design Makes Your Business Stand Out From the Competition
If you have a brick-and-mortar store, then you already know that it’s important to stand out from the crowd. Professional design can help you do this in a big way! The right graphics and signage will make it easy for people to find your business no matter where they’re looking. If they see something eye-catching or interesting, they’ll remember it and feel like they have to check it out. This can help boost sales for businesses of all kinds and sizes.
If your website looks like every other site on the Internet, people are less likely to remember it—even if they like what they see! That’s why good design is so important. Customers will notice and remember your business, customers who might otherwise have forgotten all about it as soon as they leave your site. Good design works hand-in-hand with good content.
Good Design is Key to an Attractive and User-Friendly Website
As more people turn to the internet for shopping, and even more importantly, researching before purchasing. “81% of retail shoppers conduct online research before buying.” Having an attractive website is more important than ever before. When customers visit your site, they want to see something that looks professional and inviting at the same time. If your website looks outdated or boring, then visitors are unlikely to stick around long enough to find out what kind of products or services you offer — which means fewer sales overall!
The design should make it easy for customers to navigate through the different pages of your site or app. This means they won’t get lost while searching around, and they’ll be able to find what they’re looking for. Great design leads to more sales!
If your brand or website needs a design refresher or even a complete makeover, we’ve got you covered! Prioritize your brand. Remember that design matters to your business because it can turn customers away or lead to greater sales. Quality design is vitally important for your business’ success.