About the Project
Nonprofit Website Redesign Agency
We partnered with Root Change, a global nonprofit reshaping how development organizations, donors, and communities collaborate for lasting impact, to redesign their website into a platform that reflects both the scale and depth of their work. This strategic, impact-driven website for Root Change was not a surface-level refresh. The goal was to create a strategic, high-performing website that communicates credibility, supports global stakeholders, and functions as a living resource for their work.
A Strategy-First Approach to Nonprofit Website Redesign
Before design, we focused on clarity.
Root Change serves a complex, global audience: funders, partners, and grassroots changemakers. The existing site did not fully support how these audiences navigate information, understand impact, or engage with the organization.
We restructured the site around how people actually interact with their mission:
- Clear pathways for different stakeholder groups
- Messaging that balances thought leadership with accessibility
- A scalable structure to support ongoing content, research, and initiatives
This ensured the site wasn’t just visually elevated, but strategically aligned with how Root Change grows and communicates.
Custom Functionality Built to Support How Nonprofits Actually Operate
Most nonprofit websites break down at the functionality level. Root Change needed more than static pages. They needed tools.
Advanced Content Filtering for Research & Insights
We developed a custom stories and insights system that allows users to filter content by categories, titles, and format information.
Instead of forcing users to scroll endlessly, the site now functions as a true resource hub where stakeholders can quickly find relevant information, research, and updates.
This improves usability while increasing the visibility and lifespan of Root Change’s content.
See More.
Interactive Global Map to Visualize Impact
Root Change’s work spans communities around the world. We translated that into a dynamic, interactive map that brings their impact to life.
Locations can be added, edited, or removed through the backend
Users can explore global initiatives in a clear, visual way
The map reinforces both scale and credibility at a glance
This is not just a design feature. It is a strategic tool that communicates reach, builds trust, and supports storytelling.
A Website Built for Growth, Not Just Launch
This project was designed to evolve.
Root Change continues to produce research, expand initiatives, and engage new audiences. The website was built with that in mind—structured, flexible, and easy to manage internally.
Our partnership with Root Change extends beyond launch. We continue to support their team as their digital presence grows alongside their mission.
