Why We Are Stratifi and Not Stratify

February 1, 2023
Our team uses strategy on a regular basis to create the "strat" in Stratifi.

Have you ever looked at our company name and wondered why we chose Stratifi with an “i” and NOT Stratify with a “y?” We promise you, we know how to spell. We purposefully created our identity in our very own made-up word. What is the meaning of this you may ask? Well, it comes from two words that we blended together to push out one big, beautiful idea. That idea best represents who and what we strive to be as a company. 

We decided that our name needed to perfectly encompass what we represent as a branding and creative agency. We brainstormed for hours, honing in on exactly who we are as a company. Deciding on what that was, there were two practices/philosophies that we felt were most important to us.


The first word we chose to create our brand identity and become Stratifi and not Stratify is strategy. A definition of strategy is: an adaptation or complex of adaptations (as of behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success. This is the very foundation of who we are. Strategy perfectly personifies how we can produce top-of-the-line, quality finished products. We boldly believe that this is THE most important element to have for a branding & marketing agency. With a perfectly curated team of experts, we can plan, execute, and deliver stunning designs and effective marketing campaigns tailored to our client’s specific needs.

Meeting with one of our loyal clients.
Team Strategy Session

Every decision made throughout the entire creative process must serve a purpose. Each individual decision must be thoroughly thought out in order to bring the final product together. If you have a well thought out strategy, eye-catching design, and engaging content, then you end up with marketing that supports the goals the business wants to achieve.


The second key to unlocking the mystery of our Stratifi and not Stratify is “fidelity”. The definition of fidelity is: the importance of loyalty. This word perfectly describes our desired relationships with our clients. With fidelity, we truly become your creative partner. This is not just a business to us. The people who make up this business matter, both on our team, on yours, and the end customer. When looking for a creative partner, you want just that, a partner. We care about your business as if it were our own. As much time and effort as we have poured into our own business’ marketing solutions and creative design, we will pour into yours. At Stratifi, we take the time to get to know your business. Accordingly, we can develop creative solutions in the best way possible to accurately represent what your business stands for and provides.

The planning and effort put into our own name in and of itself represents exactly what we do for our clients. It took thought, effort, and planning to brand ourselves with this name. It was purposeful and intentional. There is a strategy behind our very own name, ensuring it represents who we are and what we stand for as a design agency. We work with the same purpose and intention for your business. Your passions become our passions.

Stratifi Definition

Bonus Definition of Fidelity, High Fidelity: Quality that can be heard. The reproduction of sound with little distortion.

We loved this added bonus to the definition of fidelity. As your creative partner, we are communicating your vision with little distortion so that your customers can hear you clearly. Quality is also a key component we want to emphasize. We provide you quality and you provide your customers quality. With the strategy and high fidelity provided by our team, we can clearly showcase who you are, what you represent, and what you do, connecting you with your ideal customers.

This is why we are Stratifi with an i, not a y.

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