With the continual rise of social media and trending ways to keep viewers engaged, video has been a leading form of marketing for many years. Most recently, video has become more prominent for all business sizes from small private companies to large corporations. 86% of businesses used video marketing in 2021 and this number will continue to rise. This is why is video content important for your business in 2023.
1. Video is More Engaging.
Very few of us actually want to read a large block of information. With our attention span being less than a goldfish, we are most likely to pay attention to visual movement than something stagnant. Viewers don’t love to read – they prefer to consume the easiest way possible In fact, 90% of mobile users watch video. Video can audibly and visually share information at the same time conveniently through a screen. Video is one of the few learning tools that utilizes more than one of our senses without the need to be physically present. Because of this engaging experience, the viewer consumes the information much easier than many other marketing tools.
Chances are, if you use video for marketing your business, most people will watch it. The more people see your business, the greater chance your business will grow.
2. Video Boosts Conversations & Sales.
No one can support your business if they don’t know about it. Last year, Nike Korea recorded a 54% increase in conversations and sales from “tailored, event-driven video campaigns.” Video is the easiest and one of the fastest ways to boost interaction just by putting yourself in the public eye. Whatever your product or service your business is providing, if video is utilized, you likely will have an increase in conversations and sales.
3. Videos Can Share Your Story.
Video can visually share what is difficult to put into words. Everything has an origin or story that is completely unique. Video can tell that story while evoking an emotional response that can trigger people to action.
Your viewers can get a better glimpse of your business when it is visually communicated rather than written.
People want to know your business personally. Mark Schaefer, the Executive Director of Schaefer Marketing Solutions, said, “the new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” What better way to demonstrate this than visually?
The video opens the opportunity to share the personal parts and origins of your business.
4. Videos Aid in SEO
SEO stands for “Search Engine Optimization.” SEO is vital for marketing so more people on the internet can easily find your business. Google, specifically, loves YouTube. When you use video, Google will many times place the video associated with your business at the top of search results thus increasing views.
5. You Can Use Videos in a Variety of Ways.
Video is not only intended for YouTube – it can be used for social media, live video, and even educational webinars. Social media is great for helping videos go viral overnight. If you hit the algorithm just right, you can potentially reach hundreds of thousands of people in less than 24 hours. Live video and streaming work best for relational purposes. With live video, you get the chance to talk to a real person in the present time. This can be super beneficial when wanting to build relationships with potential clients. Webinars are best utilized for educational purposes. These are one-way conversational video experiences that are great for sharing your product or service in much larger detail. Whatever the marketing direction of your business is, one of these types of videos can be used.
Video is more engaging, potentially boosts conversations & sales, can share your story, aids in SEO, and be utilized in many forms. Overall, video can dramatically impact your business’s growth and prosperity. This is why video content is important for your business in 2023!