August 1, 2023
In the world of digital marketing, your website should function as a conduit for organic business growth. Yes, visually appealing and informative is essential, but if business growth is your goal, you need a site that actively drives traffic and generates quality leads. With the right content strategy and supportive design, your website will become an asset to your business.
Accelerate Organic Business Growth with a Strong Content Creation Strategy
1. Implement SEO best practices
The first step in turning your website into a lead generator is to build your SEO strategy. The term “organic” in organic business growth refers to traffic that arrives at your website naturally, through search engine queries, rather than through paid advertisements. Therefore, implementing SEO best practices is vital in growing the organic traffic to your site and ultimately generating more leads.
Invest in keyword research and optimize your content for relevant and high-performing keywords. Get creative with your keywords and look for those with high-traffic volume that your competitors are not heavily targeting. These often yield higher conversion rates due to lower competition. Ensuring your website is optimized will get you on the right track toward business growth.
2. Create valuable and engaging content
Content is king when it comes to lead generation. Although content is a valuable part of SEO, it also stands on its own as a way to engage your target audience. A solid content creation strategy involves producing engaging, valuable, and high-quality content such as blog posts, eBooks, videos, infographics, webinars, and case studies. All of these types of content can be used to draw your audience in.
Your content should not only be informative and cater to the needs of your audience, but it should also inspire them to take action. Encourage people to sign up for a newsletter or fill out a contact form. (see #4) Gathering information on your website visitors in this way allows you to retain and convert those people into leads.
3. Design for user experience (UX)
The design of your website plays a significant role in lead generation. An effective website isn’t just aesthetically pleasing; it’s also easy to navigate, mobile-friendly, and fast-loading. Your website should guide and support a visitor into taking action and ultimately purchasing from you.
According to Toptal, almost 90% of internet users are less likely to return to a site after bad experience, whether poor UX or boring content.
Toptal
A website that provides a positive user experience is more likely to generate leads. This is where a professional website development company comes in handy. They will enhance your site’s user experience, improve SEO rankings, and facilitate lead generation.
4. Include clear calls-to-action (CTAs) that DIRECTLY drive business growth.
To convert website visitors into leads, you need clear and compelling calls-to-action (CTAs). Don’t overcomplicate it or try to be too cutesy or fun. CTAs guide your website visitors toward the next step you want them to take, such as downloading a resource, signing up for a free trial, or contacting your team for more information. Be clear about what action you want the user to take.
Your website development company will understand the importance of CTAs and help incorporate them strategically throughout your website to drive conversions and contribute to your business growth strategy.
If you are looking for a website company, we’d love to speak with you. Book a free consultation call to learn about our strategies for growing your business.
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Your website can be more than just an online brochure — it can be a powerful lead-generating tool. By employing a strategic content creation strategy, incorporating SEO best practices, and engaging a website development company that understands lead generation, you can turn your website into a site that drives organic business growth.