December 15, 2022
As 2022 comes to a close, it’s time we reflect and analyze the trends in the design community that captivated us all. It’s no surprise that day-to-day life and current events impact our choices, and consequently design is no exception. As we continuously try to relate to others and create content and pieces that speak to the hearts and minds of our peers, trends naturally develop over time. Therefore, we couldn’t be more excited to share some of these incredible movements in the visual arts field. Before we all move on to 2023, here are some of the best design trends that the Team at Stratifi loves, 2022!
Nature Inspired Design Trend
Firstly, with everything from hand-drawn, organic illustrations to muted color palettes, Nature-inspired designs took off this year. The combination of modern technology and natural, authentic elements creates work that is both relatable and refreshing. More people are working from home than ever before, so it’s understandable why people are beginning to crave nature in their spaces.
Diversity in Visual Design
Our core values and identities inform our choices, and now more than ever customers are interested in brands that share their unique values. Gone are the days of cookie-cutter brands that lack character and diversity. We are finally seeing a shift in visuals to include more variety, from inclusive photography and illustrations to designs that incorporate a wide range of people groups and the values that represent them.
Anti-Design Design Trend
Moving on to a slightly controversial take, anti-design is taking the world by storm. Unlike traditional graphic design, this trend breaks all the rules with unconventional choices and self-expression. Comparatively, anti-design presents a stark contrast from design standards in which clean, modern, and business-oriented creations once dominated. Personally, we believe there is room for the purposefully chaotic clashing of colors and textures, as long as more formal design continues to hold the respect it deserves alongside it.
90s Nostalgia Design
Move over 80’s, the 90’s is making its comeback. With so much of pop culture focused on nostalgia, it makes sense that design trends would follow. In 2022, we saw a significant increase in 90s-inspired design. From candy-like colors to Memphis design patterns, simple emojis and primitive internet frames, this trend is sure to catch the eye.
Eccentric Typography
Another trend that is somewhat similar to Anti-Design is the increased use of eccentric typography. Things like twisted type, mixing fonts and altering sizing between letters makes for interesting compositions. Basically, this form of typography applies to any deviation from the norm. This unique form of type pulls readers in and makes them think about what they are reading in a way traditional type can sometimes lack.
As the year comes to a close, we enjoy looking back at all the amazing trends and creations that dominated in 2022. From anti-design to inclusivity, it’s clear designers are changing with culture to create work that speaks to their audience. Moving forward, we are even more excited for the trends to come. Hope you enjoyed some of the best trends that the team loves from 2022, so pop over to the Stratifi Instagram and tag us in a design trend that you think is going to explode in 2023!
Sources:
Eco-Conscious:
https://designpickle.com/creative-hub/graphic-design/7-graphic-design-trends-for-2022/
Inclusive:
https://userguiding.com/blog/graphic-design-trends/
90s Nostalgia:
https://bit.ly/3GL9J9o
Diversity in Visuals:
https://www.picmaker.com/blog/graphic-design-trends/
Nature-Inspired:
https://www.fastcompany.com/3061567/more-people-work-from-home-now-than-ever-before
Anti-Design:
https://yesimadesigner.com/2022-design-trends/#:~:text=4.-,Anti%2Ddesign%20%2F%20Brutalism%20%2F%20Dadaism,colours%2C%20and%20creating%20unbalanced%20compositions.
https://www.creativebloq.com/news/graphic-design-trends-2022
Eccentric Typography:
https://99designs.com/blog/trends/graphic-design-trends/#:~:text=In%202022%2C%20the%20retro%20comeback,romanticized%20in%20Netflix%27s%20Fear%20Street
https://utsvertigo.com.au/discover/in-conversation-with-elliotisacoolguy