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ROI of Branding: The Return You Can’t Measure (But Can’t Ignore)
By: Abigail Harrington, Operations & Project Manager at Stratifi Creative The ROI of branding is one of the most misunderstood concepts in marketing. Marketing’s obsession with “prove it now” ROI is killing long-term growth. Dashboards. Graphs. Conversion metrics. They make us feel safe, because we can see what is “working” right away. But here’s the truth: not every investment in