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Client-Focused Messaging: Your Customers Want the Recipe First
You know the drill. You Google a simple recipe, scroll for what feels like forever past a personal essay about how someone’s great-grandma made this dish during the Great Depression… (looking at you, https://www.loveandlemons.com/) and slam that “Jump to Recipe” button like your life depends on it. Why? Because you’re hungry. And when you’re hungry, you don’t want a story—you